Interesting news today from money.cnn.com. It seems Microsoft has made an unsollicited bid to buy yahoo.com for almost 45 billion. First, there were the collaboration offers last year, and lately layoffs at yahoo. Kind of had a gut feeling something was going to happen... and that I should buy some Yahoo shares. CNN reports that Yahoo (YHOO) shares jumped 45% in midday trading, Microsoft (MSFT) tumbled more than 6%.

Oh well.... Another example of how you should trust your gut instinct.

So it seems Google will have to suffer stronger competition in the years to come, but until "yahoosoft" creates a better product, this is not likely to change anything in terms of the loyalty google benefits from its users. But it wil change something for advertisers, I am sure, and that is, in the end, where the battle will be won and lost .